Wednesday, June 16, 2010

Positioning Programs Based on Outcome

How do we use a degree to get a job?

Differentiation. We all make the claim that an education leads to a better career. But exactly how does that work? This presentation provides an answer to the question "How Do Prospects Use a Degree?" When a competitive set of programs are plotted according to the specialty of the curriculum and the specialty of the institution four different segments are created.

Key Message: prospects choose a program based on how they expect it to help them.

This is the first of Five Easy Pieces

No comments: