Wednesday, June 16, 2010

Marketing Master's Degrees with the Syllabus

How can we use Syllabus-Week as a recruiting tool?

They are Different. All the research, both real and anecdotal, suggests that people seeking Master's degrees don't think or behave like other prospects. They tend to be more deliberate in their process and often have a longer time horizon. If Master's Degrees weren't the new black maybe we could get by with traditional marketing. But this sector is one of the most attractive segments to focus on.

Maybe what the industry needs is a comparative shopping engine or matching program that focuses on the prospect's decision-making process.

Key Message: facilitate the natural tendency of Master's seekers to compare programs.

The fifth of Five Easy Pieces

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