I heard from the attendees at the recent Optimization Summit a couple of interesting points; one very tactical and one strategic.
- "Get" may be the most powerful verb in the English language, at least from a conversion point of view. Seems that the term entices consumers to act a whole lot better than the IT-centric "Submit"
- "Data-driven" is the wrong message. We should be consumer focused, and it is data that gets us much closer to an understanding.
Off to RampUp and the integration of on and offline data this week.