Wednesday, June 16, 2010

Five Easy Pieces: Ideas for Marketing Education

What were we thinking?

Walking around the Career College Association convention we had an iPad with a number of short presentations.  They were ways to engage in discussion around some fresh ideas we've been working with and sharing with clients.   Here is a brief summary and links to individual posts where the presentation can be found.  

  • Positioning Programs - a way to look at individual programs based on how graduates intend to use their degrees.
  • Leveraging the Curriculum - thoughts on how the course catalog can be used to battle 'sameness' and differentiate a program in prospecting, admissions and remarketing.
  • Marketing by Degree - a look at the emotional needs of prospects across levels of education and by interest stage. Fragmentation is only going to continue.
  • Organizing an FAQ - there are a 1,000+ questions prospects have.  Here's a simple suggestion on  a way to organize content to answer them.
  • Syllabus-Week - Master's degree seekers are different, they need to compare and think.  This one is an idea for creating a consumer-facing site where prospects are matched with faculty and programs.
ps - the iPad is a great way to give presentations in small groups.

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