Five Easy Pieces: Ideas for Marketing Education

What were we thinking?

Walking around the Career College Association convention we had an iPad with a number of short presentations.  They were ways to engage in discussion around some fresh ideas we've been working with and sharing with clients.   Here is a brief summary and links to individual posts where the presentation can be found.  

• Positioning Programs - a way to look at individual programs based on how graduates intend to use their degrees.
• Leveraging the Curriculum - thoughts on how the course catalog can be used to battle 'sameness' and differentiate a program in prospecting, admissions and remarketing.
• Marketing by Degree - a look at the emotional needs of prospects across levels of education and by interest stage. Fragmentation is only going to continue.
• Organizing an FAQ - there are a 1,000+ questions prospects have.  Here's a simple suggestion on  a way to organize content to answer them.
• Syllabus-Week - Master's degree seekers are different, they need to compare and think.  This one is an idea for creating a consumer-facing site where prospects are matched with faculty and programs.

ps - the iPad is a great way to give presentations in small groups.