Wednesday, June 16, 2010

Organizing the Myriad of Questions

What three folders of content do we need?

FAQs. Like any high-consideration product, education spawns 1,000+ questions from prospects. To ensure that they are all adequately planned for this presentation introduces a simple way for organizing your content..

All prospect questions can be reduced to three topics:
  • Program - Institutional
  • Placement - Career or job centric
  • People - Social

Key Message: build out a content library around the 3 Ps of education marketing: Program, Placement, and People.

The fourth of Five Easy Pieces

No comments: