How can we better use the course catalog?
Battling Sameness. Once the big three questions are answered (financing, timing, and credit transfer) prospects end up with several schools in their consideration set. And as Seth Godin argues, they all look pretty much the same at this point and it is up to the sales skills of admissions to turn interest into enrollment. Courses and faculty can help make the difference.
In prospecting, conversion and remarketing curriculum-based content can help meet objectives.
Key Message: free the course catalog from the shackles of a 19th century document to help differentiate your programs.
This is the second of Five Easy Pieces