Wednesday, June 16, 2010

Marketing by Degree

How do emotional appeals vary by degree level?

Fragmentation. All categories splinter into sub-categories, each with its own strategy, audience and market leaders. Eduction is no different. However, all too often the same approach is applied to both the level of degree (Associate, Bachelor, and Master's) and stage of the relationship (inquiry, admissions, and remarketing.)

A simple framework looking at the needs of prospects is provided to help refine and improve creative plans.

Key Message: segment by degree and stage as you develop marketing campaigns

This is the third of Five Easy Pieces

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