Readers' attention span varies by medium - print, online and blogs. Emailing with Tim Parry of Chief Marketer about an upcoming article we discussed a submission that was "WAY too long for the Web." This got us thinking about the 'ideal length'.
Here are my PowerPoints:
- Blogs -- 100 words or less and focus on one point.
- Online articles -- 600 to 800 words to communicate a single idea with support
- Printed articles -- 1,200- 1,500 words to develop and explore a concept
Posts
1 comment:
Anthony: My experience is that for blogs the optimal length depends on the context in which you blog is set and also the value delivered.
As a random example I routinely write 1200 - 1500 blog posts and yet they seem to work (in terms of audience growth or interaction via comments - typically my audience writes more words in comments than I do in the post!).
Just a thought.
-Avinash.
PS: This was one of the most fantastic blog post titles: "Campaigning is Not Marketing". Thanks. :)
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