Tuesday, October 23, 2007

Sputnik Now Delivers Pizza

What is in a connection?

Like James Burke's show "Connections" from the late 70's on the BBC, Chris Linnet over on Search Engine Land also outlines the linkage between two disparate events. This time it is the launch of Sputnik in 1957 and today's ability to search for local options, like pizza.

Seems people really like connections, linkage, etc. -- something marketers should consider as part of branding. In fact, Hill and Lederer propose this notion in their 'brand molecule' approach where a product is part of an overall network of connections, some explicit some not.

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