What was new at the DMA?
Last year I wrote that the annual conference was a bit flat. This year was more of the same, but maybe that's the way it should be -- we're just working hard o achieve our clients' objectives. The best practices of 'being direct' are crossing the chasm with other forms of marketing. In a note on spending, "DM will make up more than half of all US advertising."
Another sign of the times, the interactive pavilion was integrated into the main area -- no more trudging underground to a place far, far away. More importantly the concept of integrated campaigns started to make sense to vendors from all walks of life.