Wednesday, October 17, 2007

DMA - Buzzless Again, But Steady

What was new at the DMA?

Last year I wrote that the annual conference was a bit flat. This year was more of the same, but maybe that's the way it should be -- we're just working hard o achieve our clients' objectives. The best practices of 'being direct' are crossing the chasm with other forms of marketing. In a note on spending, "DM will make up more than half of all US advertising."

Another sign of the times, the interactive pavilion was integrated into the main area -- no more trudging underground to a place far, far away. More importantly the concept of integrated campaigns started to make sense to vendors from all walks of life.

1 comment:

Suzanne Obermire said...

I completely agree with your post about the DMA lacking 'buzz' this year. In recent years, the sole benefit we've seen from attending DMA has been the networking and client interaction.

Funny, the only thing we could honestly blog about during the DMA were the parties we attended. But, we did attend some good ones!