How did we get to here?
In a recent article published in Chief Marketer, I argue that a fundamental issue with the Internet is that it was and remains a collection of destinations. Born out of the need to connect computers in the event of disaster, we're still leveraging destinations as a core marketing concept. So every new idea is yet another place to go. - just try to come up with a unique domain.
I don't know about you, but I don't want to go anywhere new anymore. Like any and all forms of advertising before it, the concept of a hot new website will diminish.