Readers' attention span varies by medium - print, online and blogs. Emailing with Tim Parry of Chief Marketer about an upcoming article we discussed a submission that was "WAY too long for the Web." This got us thinking about the 'ideal length'.
Here are my PowerPoints:
- Blogs -- 100 words or less and focus on one point.
- Online articles -- 600 to 800 words to communicate a single idea with support
- Printed articles -- 1,200- 1,500 words to develop and explore a concept