Tom Breur publishes a monthly newsletter on a variety of data-related topics. The October list covers Marketing Accountability.
Good thoughts with a few that run counter to prevailing buzzwords.
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Thoughts, ideas and questions about using content to help people choose.
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About Me
- anthony
- A marketing analyst and technologist focused on developing insights that change how we market.
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2006
(102)
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November
(28)
- Attribution Challenge
- Multichannel Attribution Headaches
- Paying for Spam
- Holiday By the Numbers
- Name and Address: Keys to the Kingdom
- Reasons Why we Model
- Value Drives Hygiene
- Vendor Client Relations
- Whiz Bang Techniques
- Analysis: Throw Away the Math
- Genesis Question
- Marketing FICO Scores
- Profitable Experiences
- Targeting a Small Car Niche
- Restaurant Marketing
- Selecting Square Pegs for Round Holes
- Moths to Light Bulbs
- Equations as a Brand
- New Political Divide: Up vs. Down
- Fantasy League for Marketing
- Language Skills: Statistical Abstraction
- Limits of Transaction Data
- Merger of Like Minds
- Ten Tips on Accountability
- Memo to Software Vendors
- The Challenge of Definitions
- Chart Spinning
- Strange Bed Fellows: 6 Sigma and CRM
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November
(28)
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