Friday, November 03, 2006

Memo to Software Vendors

Can software tools analyze?

Just went through my notes from the DMA exhibit hall and the number of 'analytic' mentions is at an all time high. But at the end of the day analysis is about understanding and determining if those new findings matter. These are both human endeavors.

So, I'd argue tools facilitate the process but rarely actually do analysis. I'd also argue that most tools focus on the low hanging fruit of manipulating the data they can get their hands on rather than helping with understanding or oomph.

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