Wednesday, November 08, 2006

Equations as a Brand

So what does THIS mean?

With all due respect to Fair Isaac and the work they put in to raise the bar on quantifying customer behavior, the following banner portrays the wrong message.

As an analyst, my first thought was to try to figure out the equations.

As a business person, my first thought was to pass it down the line.

Guess which option won?

No comments: