What do operations research and creative have in common?
Turns out the answer is quite a lot. Six-sigma, known for its statistical rigor focuses a lot on the customer because the fundamental tenet is this:
Customers deserve to pay the least amount possible while firms deserve to make the most possible.
As a result understanding precisely what customers need becomes a critical component. "Voice of the Customer" is a central theme with a clear focus on segmentation to better understand the nuances of need. So, maybe there are a few more things we can learn from the stopwatch gang.