Monday, November 06, 2006

Merger of Like Minds

When does 1+1=3?

Last week two of my favorite reads, Marketing Experiments and MarketingSherpa, announced they were merging. The combination of real laboratory experiments and secondary research, including case studies, provides a significant resource for determining what really works. I wish Anne Holland and Flint McGlaughlin all the best with their new company.

Now, if only they'd add traditional media to the mix.

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