Friday, November 10, 2006

Restaurant Marketing

What can we learn from Chefs?

"Heat: An Amateur's Adventures as Kitchen Slave..." quotes Mario Batali as describing the business in its rawest form as buying food, fixing it up, and making a profit. I guess the rest must be marketing.

Anthony Bourdain in "Kitchen Confidential" makes a strong case why creativity and innovation are NOT desirable when hiring line cooks or sous chefs. Customers want the same thing they had last time, they are not looking for a creative variation.

It seems that a successful restaurant is about understanding expectations of a target market and then consistently meeting (or exceeding) them. Sounds familiar.

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