Wednesday, October 25, 2006

Two Strong Images: Luxury and Mud

Is this a brand too far?

The Lincoln Mark LT pickup truck, yes pick up, strikes me as a contradiction. To me Lincoln symbolizes luxury and a ride to a New York airport. The idea that I'd want a pickup truck (and a very big one at that) from the company I associate with entirely different set of emotional cues is pushing it.

Must be going after the suburban Hummer crowd.

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