Marketers are Unreasonable

The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.

GEORGE BERNARD SHAW, Maxims for Revolutionists

Marketers are the one function in the organization charged with changing the status quo. They alone are responsible for new products, new markets, new segments, and new revenue.

They define a vision of what should be and then they test, tinker, and tweak how things work in order to alter customer behavior to get there.

So a message to IT: Please forgive their 'unreasonableness' for they are paid to be so.