Friday, October 20, 2006

DMA Buzz

What got the excitement meter up at this year's show?

It seems that the consensus circulating a few days after the show is that there really wasn't any buzz on the exhibit floor this year. Could mean one of three things:

1. We're in the trough between two hype cycles,
2. We're so jaded by advertising that we've tuned it out, or
3. We're just getting on with doing the work.

It was unfortunate that the 'Interactive' hall was separated from the 'Multi-channel' hall. It made for some long walks.

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