Shouldn't co-promotions make sense?
A recent promotion at Smith's grocery store offered a free half-gallon of Dreyer's ice cream with the purchase of six Lean Cuisine entrees. Somehow, the combination of ice cream (and I stayed away from the ice milk) and a product focused on 'wellness' don't seem to go together.
Although Stouffer's tag line "Do something good for yourself!" applies to ice cream just as well!