When does reporting on a market change that market?
Quantum mechanics has shown that the act of observation or measurement can in fact change what is being observed or measured. In a case of 'independent reporting' changing a market Greg Verdino spoke today on the MarketingProf's seminar about Second Life for Marketers about the impact mainstream media had on the demographic profile of Second Life.
It seems that the age profile of the Second Life audience shifted to an 'older profile' just within a month of broad media coverage.
Or is it that people just grow old in avatar years?