Tuesday, January 23, 2007

Data Has Value --- duh

Where to invest in affiliate marketing?

The most common theme in presentations from both buyers and sellers about the future of affiliate marketing was along the lines of: We'll pay more for quality.

So, things that can be done to improve lead flow and conversion are high on the list. It is no longer about eyeballs (although some still think that way looking for the lowest CPL.)

Assuming we're talking lead generation, then ....

I want to know that the information you provide is accurate. (Bronze)
I want additional information to help provide context as we build a relationship (Silver)
I want to know how to discriminate the potential value of one lead versus another (Gold)

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