Thursday, December 01, 2011

The AAA of Content

What is it about content that people value?

It may not be the content itself.

Sitting at the hotel bar last night with a journalist (and wine guy) the conversation turned to content - its production, distribution, and protection.  It seems that there may be three things consumers value above and beyond the stories, images and news. 
  • Access
  • Aggregation
  • Accreditation
My favorite examples of this are flipboard and Original Signals.  
These platforms have longevity whereas most content has the half-life of a mayfly - once consumed it is spent. So the value, and investment dollars, flow toward solutions that provide the AAA's because we're lazy and don't have the time to do all the work.

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