It may not be the content itself.
Sitting at the hotel bar last night with a journalist (and wine guy) the conversation turned to content - its production, distribution, and protection. It seems that there may be three things consumers value above and beyond the stories, images and news.
These platforms have longevity whereas most content has the half-life of a mayfly - once consumed it is spent. So the value, and investment dollars, flow toward solutions that provide the AAA's because we're lazy and don't have the time to do all the work.