Monday, November 03, 2008

SWOMFest Summary

What was the key take away from a word-of-mouth conference?

Had the privilege to attend SWOMFest 1.0 last week in Austin - a gathering on 'word-of-mouth'. For an excellent recap of the events see Spike Jones' blog at Brains-on-Fire.

My take: word-of-mouth is an outcome, not an intention. You have succeeded when positive word-of-mouth occurs.

To succeed you must satisfy several criteria:
  1. Know what you're doing and why: Purpose
  2. Communicate through vehicles that tug at peoples' emotions: Stories
  3. Recognize that things change in ways you can't predict: Adaptation

As Trey Reeme of Young&Free Texas said: be the mouthpiece, not the mouth.

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