Friday, November 07, 2008

Complex Moving Parts

What has social media done to marketing?

On one hand it has created an extremely complex and daunting set of relationships and touch points out of a variety of technologies. On the other hand, when it all comes together it runs very smoothly -- like this 1850's Tobias watch.

Designing marketing programs today requires using a wide variety of tools, all in sync with another to achieve a measurable objective.

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