Friday, November 07, 2008
Complex Moving Parts
On one hand it has created an extremely complex and daunting set of relationships and touch points out of a variety of technologies. On the other hand, when it all comes together it runs very smoothly -- like this 1850's Tobias watch.
Designing marketing programs today requires using a wide variety of tools, all in sync with another to achieve a measurable objective.
Posted by anthony at 11/07/2008