Monday, February 12, 2007

A New Acronym: FOR - Finding Optimal Relevance

What does relevance have to do with technology?

One of the current threads on the marketing blogs is around the value of Search Engine Optimization (SEO). A recent debate is whether it is 'rocket science' or not.

Once again I feel that the tail is wagging the dog and a specialty is taking over the controls of the big picture.

As a searcher, I'm looking for results that match my current intent. (Which is sometimes date dependent and sometimes not; causing a lot of frustration.) So all that matters is relevance. Instead of trying to game the system and optimize around the internal machinations of search engines, why don't we work on Finding Optimal Relevance (FOR goodness sakes). This is a much bigger opportunity than the current SEO landscape.

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