What's Microsoft telling retailers?
While most of the press activity is around Vista and Office, Steve Ballmer recently spoke at the National Retail Federation's "Big Show."
His themes in a session called "Retail Innovation Outlook" covered four points:
1. The consumer is the center of the universe -- get used to it.
2. The competition gets it (or at least enough of them do) to make point #1 the truth.
3. Those that interact with customers should be empowered to say both 'yes' and 'no.' This means they need information and direction plus the authority to execute.
4. Technology should be implemented in a way that improves customer interactions; not existing business processes.
This make take a while.
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