Downloading Blues

Why is it that companies name files for their own use, not mine?

In doing some research for a client I had the need to download several white papers from a number of research and vendor sites. In most cases, the file name was useless and often absolutely unintelligible. Something like 11.1..1.11.pdf. Oh, I'll remember what that means on Tuesday. Every download required reentering a name that made sense to me.

Think of the wasted branding opportunity for not putting your own name on valuable content! Here's a simple case where thinking about the customer would help and merits a New Year's resolution from every content manager out there. A simple "source - title" taxonomy would work in most cases.

I want an iTunes for my pdfs.