Tuesday, December 19, 2006

The Play's the Thing

Are we on the same page?

In the Web 2.0 world, 'page views' will go the way of 'hits' as a simple concept that doesn't actually measure anything of relevance. The morphing of browser technology to support more and more application functionality, as opposed to serving up text and images, makes the container less valuable in terms of relating to customer behavior than the flow and context of her actions. One might be tempted to consider this interaction a play since both online sessions and plays consists of a dialog between characters.

Since the customer is king, it makes sense to quote Hamlet: "I'll have ground more relative than this; the play's the thing wherein I'll catch the conscience of the king."

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