Can customer behavior be patented?
Using customer information for the betterment of the relationship makes all the sense in the world. Harrah's has joined the right pricing movement with a patented system that allows them to develop custom room prices based on total activity. It is said to allow them to '...more effectively use its hotel room inventory, helping maximize total revenue...'
Harrah's Awarded Customer Valuation Patent: Financial News - Yahoo! Finance
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