Nightly news audience is down. While the networks battle for bragging rights and advertising fees, the fact remains -- substantially fewer people watch the evening news.
Katie Couric's move to CBS generated a spate of short-term interest, but it isn't likely to reverse a 25 year trend.
Jared Diamond's "Collapse" discusses five reasons why civilizations collapse. He covers both historic and current societies ranging from Easter Island to Greenland to current day China and Australia. The core factors work over a long period of time and play off one another. They are:
- Environmental damage
- Climate change
- Hostile neighbors
- Friendly trade partners
- Response to environmental problems
According to Diamond the fifth factor, how the society responds, is the key to survival. Only time will tell whether nightly news will reinvent itself or go the way of the Anasazi.