Tuesday, September 26, 2006

Acronym Confusion

What's in a name?

For some reason we like to use acronyms, particularly three-letter ones to define something. Not sure why since it often leads to unnecessary confusion or debate. Do we really care about the nuances between Corporate Performance Management (CPM) and Business Performance Management (BPM)?

Their use creates some strange online results. Search for SEM and you get:
  • Society for Experimental Mechanics
  • Scanning Electron Micrsocopy
  • Society for Ethnomusicology
  • SEM Products (something to do with automotive repair)
  • Security Engineered Machinery

Nothing to do with marketing or search. Given the state of context aware advertising, it is often possible to get ads for the above within a marketing site. Sorry about that pay-per-click, but had to follow some of those links.

TLAs are often an attempt to categorize things to make it easier to compare, but the boundaries are fuzzy. Certainly product and technology companies go this route. How often have you heard "We're not an SFA company, we're a CRM company." Maybe we should just say what we mean.


No comments: