Thursday, September 11, 2014

Dear Account Manager: Pleases don't ask me #2

Can I have some insights with that report?

Unlike a side of bacon, insights can't be ordered up on demand.  The best insights don't come from a short-order analyst, they come from those with a deep understanding of the business problem.  And like good recipes, they take a while to develop.

Nueske's Bacon
A good analytic team should be able to respond quickly to questions like "where are we up/down? and what are the likely drivers?"  But coming up with a new view on why consumers behave the way they do that changes how we market isn't suitable for "order up."

Please give us time...

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