Thoughts, ideas and questions about using content to help people choose.
Monday, September 01, 2014
Analyst Job Defined
What is the role of an analyst?
Ran into this graphic from gapingvoid...Hugh MacLeod's site about using art to transform business... that sums it up quite nicely.
We're not paid to report the numbers but rather as Marc Cendella explained our job is "to share and explain how you can make the connections between those bits of information." The goal of analysis is to improve things...be it a campaign, marketing in general, or the human condition.