What will it mean to be able to see digitally?
We are clearly getting closer to Geordi of Star Trek fame and becoming a cyborg as Amber Case suggests. Google just released the specs of Google Glass, even my lap top doesn't compete.
5 MP photos, 720p Video
WiFi and Bluetooth (but not 3g)
12 GB of memory
And this puts the concept of omni-channel retail on a new trajectory. It is now an imperative that marketing ensures that the consumer experience is coordinated and there is no chance for cognitive dissonance. Just imagine encountering a disjointed set of data or campaigns as you walk down the street.
This also requires a shift in thinking about the role of marketing communication. Traditional advertising is about identifying where it might be appropriate to place a message (demo media buys anyone?). These glasses suggest that context - both intent and ambient - are much more important to the decision as to what content to make available.
A whole new mental model needs to emerge.