Three rules to keep in your mind when sharing the results of analyses throughout the business and with clients in particular.
- First, admit it: We don't have (nor can we get) all the answers.
- Second, speak with conviction and as realistically as possible. Remember, this is not the time for hyperbole, beliefs or a vision of a new-world order.
- Third, gain a high-level understanding of the 'how' before sharing the 'what'.
- Define the business objective and what you trying to achieve
- Outline the methods used to collect, manipulate and process the data.
- Articulate the limitations, assumptions, and known unknowns.
- Show the key results of the analysis, backed up by an appendix of details.
- Discuss the business implications as well as ways to improve the measurement plan itself.
The corollary to this: unless you understand how the results were prepared and the attending limitations don't present them.