Tuesday, July 31, 2012

Retail isn't About Shopping Anymore

What happened to shopping at retail?

Nicholas Negroponte once wrote...
You enter a store. You see something you like. You write down the product name and manufacturer. You go home and order it over the Internet. As a result, you didn't have to carry it, you probably got a better price, and you may have avoided sales tax.
The store in this scenario is merely a showroom. Have I just described the exception to tomorrow's retail, or the rule?
Except for that 'write down the product name' he got it about right.  In their third annual update on the future of something, PSFK highlights the new trends for retail that take advantage of technological changes since 1998.

The ideas center on one theme - make it easier to choose by blending the best aspects of digital and physical experiences. 

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