I had an opportunity to explain a project/program plan recently and was asked 'why does it take so long to get to market?' So, we had to explain ourselves in four steps.
- Discovery - who is the audience, what do they want, how do they decide?
- Objectives - what are we trying to achieve, how do we know we'll be successful?
- Strategy - why will we be successful?
- Execution - what do we need to succeed?