A DOSE of Reality

How should we approach planning?

I had an opportunity to explain a project/program plan recently and was asked 'why does it take so long to get to market?'   So, we had to explain ourselves in four steps.

• Discovery - who is the audience, what do they want, how do they decide?
• Objectives - what are we trying to achieve, how do we know we'll be successful?
• Strategy - why will we be successful?
• Execution - what do we need to succeed?

The result was a DOSE of reality because too often the planning process works in reverse - start with a tactic and then figure the rest out.