What to read on the plane?
Just finished Rick Mathieson's books "Branding Unbound" and "On Demand Brand". Both books cover the world of marketing in a wireless, digital age. They take the approach of presenting a set of 'rules' of guidelines and then follow them up with interviews with industry players to make the points more personal and interesting.
Fascinated to see the change in the examples and maturity of marketers over the five-year time frame between publishing dates - 2005 and 2010.