Friday, May 27, 2011

Social Media vs. Social Technology

Does it matter what we call it?

Earlier this week I sat on a panel at a Utah AMA event.  One of the questions we fielded was: What's the next big thing in 'social media'?   Now, if any of us on the panel knew the answer, we probably wouldn't have been on the panel - we'd be busy launching it.

The point I made was to first throw out the word 'media' and replace it with 'technology'.   The reason was that media is often associated with business, marketing and advertising and that clouds our thinking about the art of the possible.   Two of the biggest platforms - Facebook and YouTube - started as technical solutions to the real and personal problems of the founders, not as business tools for delivering messages.  Based on the feedback, this line of thinking resonated well with the audience.

So, if there is something that frustrates you and your insights allow you to imagine a solution that leverages or facilitates human interaction then it might be the next big thing in social technology.   Whether it is media, is a chapter to be written later.

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