Thursday, January 15, 2009

Social Networks Reach Critical Mass

Who and how many people use social networks?

The answer was answered by the Pew Internet Project in their recent report released yesterday.

Overall, among adult Internet users 1 of 3 has at least one profile. This is up from 1 in 12 just three short years ago. And yes, it skews young - ranging from 75% among the 18-24 segment to 7% of the 65+ audience.

They use it to connect with friends and family. It seems to be replacing the more synchronous and media restrictive platforms of bygone eras - like email and phones. The singular advantage of social networks as a communication platform is that they facilitate multiple connections over time, distance, and interests.

No comments: