Tuesday, May 22, 2007

Innovation on Gilligan's Island

Why did the Professor and Gilligan succeed?

In a recent article Michael Megalli uses the analogy of Gilligan's Island to show the balance required between marketing and engineering to create innovative solutions.

The struggle to leverage both process and gut-feel is not just an issue with individuals but rather one of corporate culture since organizations take on the persona of their leaders. The risky part of all of this is that both points of view, while valid in certain times, are internal and lack the focus of understanding precisely what the customer needs done.

Who made a better customer: Mary Ann, Ginger or the Howells?

The referenced Booz, Allen, Hamilton report on global innovation can be found here.

No comments: