Wednesday, January 09, 2013

7 Traits of Data Driven Marketers

How do you know a marketing organization is data driven?
  1. The CMO talks about hypotheses not just strategies, freeing you to test them.
  2. Creative briefs and manifestos are equal part aspiration and analysis.
  3. Every manager has a 'just say yes' budget for testing crazy ideas.
  4. The interns the company just hired speak HTML, Java and particularly R.
  5. People are obsessed with how to find and fix what's broken (digitally).
  6. Every presentation starts and ends with: "We still don't know...."
  7. Everyone asks 'what do the data say?' when responding to HiPPO (highest paid person's opinion.)
The above points come from a collection of sources, interviews and articles so apologies to the authors for not finding the links to their original thinking. 

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