Monday, October 08, 2012

Using Mobile to Pay for Parking

Is there an app for that?

My colleague Brady Murphy at TC Media recently did a webinar on our solution for using mobile technology to pay for parking in Montreal, Canada.

Key learning:
  • Adoption driven by iTunes, QR and SMS in that order
  • Be ready for feedback (positive and negative)
  • User Experience compliant with PCI (credit card) is a must
  • Avg. Revenue per User unlocks support and further investment
  • Use push messaging to improve consumer experience

The PSA for Stationnement de Montreal is from YouTube.

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