My colleague Brady Murphy at TC Media recently did a webinar on our solution for using mobile technology to pay for parking in Montreal, Canada.
Key learning:
- Adoption driven by iTunes, QR and SMS in that order
- Be ready for feedback (positive and negative)
- User Experience compliant with PCI (credit card) is a must
- Avg. Revenue per User unlocks support and further investment
- Use push messaging to improve consumer experience
The PSA for Stationnement de Montreal is from YouTube.
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