What's in a word?
Often in positioning a product or company we talk about owning a word: safety, easy, etc. On NPR this morning with Mark Pincus of Zynga made an interesting point: Don't own just any word, own a human activity.
Quick, who owns:
What's the combined value of those verbs?
What is the market cap of Amazon + Google + YouTube + Facebook + Zynga?
The 'next big thing' will own a verb.