Thursday, February 02, 2012

Markeing's Goal: Own a Verb

What's in a word?

Often in positioning a product or company we talk about owning a word: safety, easy, etc.  On NPR this morning with Mark Pincus of Zynga made an interesting point: Don't own just any word, own a human activity.

Quick, who owns:

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What's the combined value of those verbs?
What is the market cap of Amazon + Google + YouTube + Facebook + Zynga?
The 'next big thing' will own a verb.

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