Wednesday, June 01, 2011

Digital is Obsolete

What will the digital world look like in 4 years?

An excellent piece on the growth of the digital life from Neo Labels shared by my colleague Ian Barkley

At some point we should probably just drop the adjective 'digital'.   We no longer talk about 'jet planes' or 'digital phones' - to us they're just planes or phones.   And when we drop the adjective we can think about bringing all content distribution vehicles together.   The fact that the smartphone makes everything interactive also helps.

I did see a magazine in that 'digital house' didn't I?

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