Last week I had the opportunity to attend two events - Push Button Summit and #launchup - that showcased some latest things in digital media. My conclusion - it is impossible to stay abreast of changes and that at my age I'm woefully behind the curve, yet surprisingly tangentially ahead of it in some ways.
The six start-ups that presented at the two events covered everything from fingerprinting music (ripple wake) to moving achievements from games to mainstream applications (iActionable). I left feeling that there is simply no way to keep track of all these developments; and certainly not at a technical level. Now that nearly a week has passed there is a sense that on the business and marketing side of these companies there are lots of things we old folks still have to offer. My list:
- Experience of turning ideas into solutions; just what pain does a technology solve?
- Thinking through the business model; how will the technology be financially successful?
- Simplifying the problem to a value proposition; why will the technology be successful?