Use of Web 2.0 Technologies

How do companies deploy technology?

McKinsey reports that the use of Web 2.0 technologies clusters in to two types of organizations - those who do so for communication reasons and those that are knowledge-centric. The former groups centers on Blogs, Podcasts and RSS. The second group leverages mash-ups, peer-to-peer networking and social networking. Both are underpinned by web services; now a basic ingredient.

When improving things it seems that not only are functional requirements needed; but so are communication and sharing strategies.

Answer the following three questions then pick your tools.
1. What do we need to do?
2. To whom do we need to communicate how we're doing?
3. How is the work going to get done?

Also, with the wide support for the collection known as Web 2.0 it is clear that this stuff applies to our day jobs.



NB: Free registration required to read article and a tip to Michael Gass for the link.